550 White with Black & Rain Cloud Low Top Sneakers Color:White is a breathtaking new silhouette

is a breathtaking new silhouette designed as an all-purpose performance running trainer

whose work has historically blurred the lines between truth and artifice

They've re-imagined

London based designer Helen Kirkum collaborates with ASICS for their Crafts For Mind series

A lightweight and responsive foam delivers a super-soft feel and helps deliver energy with every step

550 White with Black & Rain Cloud Low Top Sneakers Color:White is a breathtaking new silhouetteRe introducing a basketball legend. The return of the 550 pays tribute to the 1989 original that defined a hoops generation. Originally worn by pro ballers in the 80s and 90s, the new 550 is simple, clean and true to its legacy.