THE ITCH - It’s The Hope That Kills You feb7 and virtuoso guitarist marks a

and virtuoso guitarist marks a sonic departure from her recent work and features twelve new songs - eleven originals

They tracked the album with Kenneth Blume in 10 fast-paced days

they’ve sought to indulge their groovier side

Formed in Liverpool in 1978 they are known for their distinctive sound that blends post-punk

Still A Day marks a striking evolution in Inni-K’s sound

THE ITCH - It’s The Hope That Kills You feb7 and virtuoso guitarist marks aLP Standard Edition Black Vinyl with Printed Inner. London alt pop group The Itch release their debut LP on April 10th via Fiction + I OH YOU. On "Its The Hope That Kills You", Simon Tyrie & Georgia Hardy pair dancefloor filling beats with disenchanted pop songwriting to create something that nods to electroclash, indie rock and europop while remaining entirely singular. The Itch are both a product of and the antidote to an age of pessimism.