George Lois: The Big Idea: On Creating the Big Idea Fredrik Axling “There are those who would

“There are those who would have us believe that the scariest of monsters dwell in the shadows & that we must be on permanent guard

transforming innocent fantasies

No - 1st by Ian Fleming

away from the crowd

diabetes and depression

George Lois: The Big Idea: On Creating the Big Idea Fredrik Axling “There are those who wouldFirst edition of George Lois: The Big Idea: On Creating the Big Idea (2008). Medium format hardback in fine condition. Slight wear to outer book jacket. Please see photos for reference. About George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics