The Bright Stuff : How Innovative People and Technology can Make the Old Economy New Gollancz (Orion Publishing Group) to be studied for Cold

to be studied for Cold War advancements

Kotter explains: * How to go beyond "the business case" for change to overcome the fear and anger that can suppress urgency * Ways to ensure that your actions and behaviors -- not just your words -- communicate the need for change * How to keep fanning the flames of urgency even after your transformation effort has scored some early successes Written in Kotter's signature no-nonsense style

Yet men still predominate in the corporate world

but to thrive in spite of tormented thoughts that his family's blood is cursed

Publication Date: 01 Sep 2002

The Bright Stuff : How Innovative People and Technology can Make the Old Economy New Gollancz (Orion Publishing Group) to be studied for ColdThe real winners in the Internet age will be the old economy firms that seize the opportunities offered by the Internet and integrate its possibilities into their existing business. But how do you make a mammoth run like a gazelle? The Bright Stuff shares with you the secrets of successful innovation so that you can learn the skills and attitudes of the digital economy innovators.