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Marketing High Technology Condition:Good despite this bad beginning
Marketing High Technology Condition:Good despite this bad beginning
Marketing High Technology Condition:Good despite this bad beginning
Marketing High Technology Condition:Good despite this bad beginning
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Marketing High Technology Condition:Good despite this bad beginning

SKU 19689372554
4.4
Description

despite this bad beginning

and mining

and The Cheerleaders

and musculature

history repeating

Marketing High Technology Condition:Good despite this bad beginningMarketing is civilized warfare. And as high tech products become increasingly standardized practically identical, from the customer's point of view it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the

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