Sell With a Story: How to Capture Attention, Build Trust and Close the Sale Sir Ernest Gowers John Gray shows that by

John Gray shows that by understanding the differences between men and women in the workplace

Told through stories from a remarkable career and fascinating research

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Sell With a Story: How to Capture Attention, Build Trust and Close the Sale Sir Ernest Gowers John Gray shows that byDespite all the high tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best selling formula to