Spreadable Media : Creating Value and Meaning in a Networked Culture David A. Hanks A visionary

A visionary

and the world we live in into a tightly plotted thriller full of unexpected twists and elaborate conspiracy

She redefined the position of First Lady and helped save the presidency from an unconstitutional

Published by Wildtype Books and distributed by World Scientific Publishing Co

and why of this revolution and provide the first “owner’s manual” for creating a successful platform business

Spreadable Media : Creating Value and Meaning in a Networked Culture David A. Hanks A visionarySpreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness"aggregating attention in centralized placeswith "spreadability"dispersing content widely through both formal and informal networks, some approved, many unauthorized. Stickiness has been the