Superconsumers : A Simple, Speedy, and Sustainable Path to Superior Growth Condition:Good or enlightened being

or enlightened being

citizenship

L'Esprit Nouveau

big picture understanding

generosity of spirit

Superconsumers : A Simple, Speedy, and Sustainable Path to Superior Growth Condition:Good or enlightened beingNot your average consumer. Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: theyre obsessed about a specific brand, product, or category. They pursue their passions with fervor, and theyre extremely knowledgeable about the things they love. They arent average consumerstheyre superconsumers. Although small in number, superconsumers can have an outsized impact on a companys bottom