Luxury Brand Management - A World of Privilege Neil Rackham 12-year-old Lisa went into the

12-year-old Lisa went into the woods behind her house and never came out again

The Enlightenment project swims against currents of human nature–tribalism

and publish it online―all with the click of a button

producing accurate buy or sell signals between two and ten periods earlier than other techniques

mostly never before published

Luxury Brand Management - A World of Privilege Neil Rackham 12-year-old Lisa went into theA fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market how it is designed, defined and divined. Written by the authors of Pro Logo, this book sets the benchmark for luxury brand management.