When Digital Becomes Human: The Transformation of Customer Relationships Royal Society Science Book Prize (2017) org/mentat/Mindhacker for more information on

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I could not select the wrong person

Rogers claims

This Region 3 strategy game combines turn-based gameplay with expansive empire-building from the Stone Age to the Information Age

Elizabeth Anderson argues that the failure to see this stems from long-standing confusions

When Digital Becomes Human: The Transformation of Customer Relationships Royal Society Science Book Prize (2017) org/mentat/Mindhacker for more information onWINNER: CMI Management Book of the Year Awards 2016 Commuter's Read Category. In an age when customers have access to vast amounts of data about a company, its product, and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital first attitude with a human touch. In When Digital Becomes