The Shopper Marketing Revolution: Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age of the Shopper Madeline Bruser Best whispered aloud to a

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The Shopper Marketing Revolution: Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age of the Shopper Madeline Bruser Best whispered aloud to aThe consumer goods industry accounts for 20 percent of the worlds gross domestic product (GDP)thats over $14 trillion in turnover. And yet the industry isnt growing! It lags behind global GDP growth, and the latest figures suggest that the worlds top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the previous year. As growth declines, profit margins erode and leading players are caught in a perfect hyper