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Big M, Little M Marketing : New Strategies for a New Asia book-new-arrivals-2023-09-06 From the drawing rooms of

SKU 52061541953
4.3
Description

From the drawing rooms of the rich to the blood and smoke of battle

It is thousands of years old

very bad in all the best ways"--

sustainability and expanding technologies

'Makes you shake your head in delight

Big M, Little M Marketing : New Strategies for a New Asia book-new-arrivals-2023-09-06 From the drawing rooms ofDavid Ketchum brings a rare insight to marketing in Asia. His observation and recommendations are based on relationships with a broad range of marketers packaged goods and consumer durables as well as business to business products and services. The added bonus is that David Ketchum is a facile and gifted writer who holds the reader?? s attention from start to finish. A must read for anyone interested in doing business in Asia! Harold Burson, Founding

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