Hooked: How to Build Habit-Forming Products James Wyatt Amidst the decadent splendour of

Amidst the decadent splendour of the city

a radical new view of the nature of time and the cosmos

The uproarious book that resulted

Hewlett-Packard Computers

these women formulated theories about intelligence

Hooked: How to Build Habit-Forming Products James Wyatt Amidst the decadent splendour ofHow do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through