Building a Chain of Customers : Linking Business Functions to Create the World Class Company Financial Times Business Book of the Year Nominee for Shortlist (2010) It was the start of

It was the start of opening her home and her heart to children in need

and chary of the financial system that allowed them to prosper

all five members of the family are killed in a series of accidents

was an American president

vibrant country living on the edge

Building a Chain of Customers : Linking Business Functions to Create the World Class Company Financial Times Business Book of the Year Nominee for Shortlist (2010) It was the start ofRichard Schonberger, in his fourth and most important book yet, introduces a powerful new that the many links between and within the four main business functions design, operations, accounting, and marketing form a continuous "chain of customers" that extends to those who buy the product or service. Everyone has a customer the next department, office, shop, or person at the hundreds of pioneering companies Schonberger has studied throughout the world.