Sway: Unravelling Unconscious Bias Jennifer Prior This new edition sees the

This new edition sees the return of a European literary gem - fresh

He thought of writers he loved and various combinations of their names

One Breath tells his unforgettable story

who wants nothing more than to retire in peace

was conducted exclusively for this book by Millward Brown

Sway: Unravelling Unconscious Bias Jennifer Prior This new edition sees theUncovers the science behind our "unintentional" biases using real world stories underpinned by scientific theories and research. Experiments have shown that our brains categorize people by race in less than one tenth of a second, about 50 milliseconds before determining sex. This means that we are labeling people by race and associating certain characteristics to them without even hearing them speak or getting to know them. This subtle cognitive