All Business Is Local : Why Place Matters More Than Ever in a Global, Virtual World Condition:Good and The Aeroplanes at Brescia

and The Aeroplanes at Brescia

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All Business Is Local : Why Place Matters More Than Ever in a Global, Virtual World Condition:Good and The Aeroplanes at BresciaWhy businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the leading local