How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise Condition:Like New Author: Peter Mansfield

Author: Peter Mansfield

which resulted in the worst famine in recorded history

The Sunday Times (London)

The end of the cold war was thought to signal the triumph of Western capitalism over Communism

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How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise Condition:Like New Author: Peter MansfieldIn 1973, a young filmmaker named George Lucas scribbled some notes for a far fetched space fantasy epic. More than forty years and $37 billion later, Star Wars related products outnumber human beings, a growing Stormtrooper army spans the globe, and 'Jediism' has become a religion in its own right. Lucas's own creation has grown into far more than a cinematic classic; it is, quite simply, one of the most lucrative, pivotal, and interactive franchises