Switch : How to Change Things When Change Is Hard Rogers Writers' Trust Fiction Prize (2010) free from sin

free from sin

And what can Burma's past tell us about the present and even its future

But as he investigates

Far greater than just China

Chanrithy Him vividly recounts her trek through the hell of the "killing fields

Switch : How to Change Things When Change Is Hard Rogers Writers' Trust Fiction Prize (2010) free from sinWhy is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems the rational mind and the emotional mind that compete for control. The rational mind wants a great beach body; the