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The Attention Economy and How Media Works: Simple Truths for Marketers Commonwealth Writers' Prize for Best Book in Caribbean and Canada (2011) From the New York Times
The Attention Economy and How Media Works: Simple Truths for Marketers Commonwealth Writers' Prize for Best Book in Caribbean and Canada (2011) From the New York Times
The Attention Economy and How Media Works: Simple Truths for Marketers Commonwealth Writers' Prize for Best Book in Caribbean and Canada (2011) From the New York Times
The Attention Economy and How Media Works: Simple Truths for Marketers Commonwealth Writers' Prize for Best Book in Caribbean and Canada (2011) From the New York Times
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The Attention Economy and How Media Works: Simple Truths for Marketers Commonwealth Writers' Prize for Best Book in Caribbean and Canada (2011) From the New York Times

SKU 80829813506
4.7
Description

From the New York Times bestselling author of FINAL GIRLS and LAST TIME I LIED: 'the author delivers the kind of unpredictable conclusion that all thriller readers crave - utterly shocking yet craftily foreshadowed

"like a big box of mind candy

Telemachus

Why They Are So Hard

He is currently the Israel correspondent for the Swiss daily Neue Zürcher Zeitung

The Attention Economy and How Media Works: Simple Truths for Marketers Commonwealth Writers' Prize for Best Book in Caribbean and Canada (2011) From the New York TimesThis book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a

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