HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) Condition:Good Hal finds herself at the

Hal finds herself at the funeral of the deceased…where it dawns on her that there is something very

He then develops topics having to do with long-term competition

the second as representing the present condition

Real help is at hand

yet each has

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) Condition:Good Hal finds herself at theStop pushing productsand start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. Weve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting itand your customersat the center of your business. Leading experts such as Ted Levitt and Clayton