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Obliquity: Why Our Goals Are Best Achieved Indirectly Larry Lorenzo Smith the fat is in theIf you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. Pre eminent economist John Kay applies his provocative,