Beyond the Image sport and the aesthetic alchemy that

and the aesthetic alchemy that makes HAY’s products and retail environments so distinct

The publication flavours & friends – containing 108 recipes for 40 people each – was first self-published by TDD Bon Appétit and reprinted in 2025 by BOM DIA BOA TARDE BOA NOITE in a third

including media works and sound installations

more imaginative methods

the Amazonian Kichwa of Sarayaku

Beyond the Image sport and the aesthetic alchemy thatToday, we do not believe in images anymore. This incredulity is, in part, the product of technology. From brainrot to deepfakes, from NFTs to sloppy content, the function of the image is not representation but only the reproduction of capital. In the twentieth century, the machine automated the hands of workers; in the twenty first century, it automates the eyes of consumers. The conveyor belt is upgraded by scrolling. In the age of electronic