The conscious consumer stands for species-appropriate free-range husbandry and for the promotion of species-specific behaviour such as grazing, rooting and scratching. The offspring should grow up with the parent animals and live in a social association. PROVIEH stands up for precisely these animal rights and has been fighting for species-appropriate animal husbandry and sustainable agriculture since 1973.
In addition to projects such as the "cow plus calf" project, for cow-bound calf rearing, educational and political work make up an important part of PROVIEH. The association focuses its attention not only on adults but also on young people. PROVIEH accompanies school lessons and offers an "information booklet for pupils", which provides a first overview of the needs of our "useful" animals.
The foundation of PROVIEH is formed by donations and membership fees from private individuals and committed companies such as Aqua Monaco. Together we bring the "useful" animal protection forward!